2025
Branding CampaignÂ
CuraMi is a campaign designed to make Milan greener, cleaner, and more livable. It includes an app to report abandoned vehicles and a pop-up store, interactive exhibits and workshops to promote recycling of old cars.
The number of missing cars comes to 3 million to 4 million a year, which means that millions of tons of metal, plastic, rubberand glass don't get recycled, and 20 million to 55 million liters of hazardous liquids such as oil and air conditioner fluid gounaccounted for. That translates into an environmental hazard and a missed opportunity for the Commission's circular economyproject.
CuraMi is the logo for the campaign.
CleanCar is the logo for the app.
Colour Palette
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