I’m Alessandra Leoni,
a graphic design graduate from IED -
Istituto Europeo di Design, Milan, Italy.
I’m a calm observer and a curious thinker,
always drawn to the stories behind things—
people, places, brands. My work in design
is shaped by that mindset: structured,
intentional, with a spark of play. I graduated
from business school in Switzerland, which
grounds my creative work in clarity and
purpose, while my passion for travel
feeds my curiosity and shapes
how I see the world.
a graphic design graduate from IED -
Istituto Europeo di Design, Milan, Italy.
I’m a calm observer and a curious thinker,
always drawn to the stories behind things—
people, places, brands. My work in design
is shaped by that mindset: structured,
intentional, with a spark of play. I graduated
from business school in Switzerland, which
grounds my creative work in clarity and
purpose, while my passion for travel
feeds my curiosity and shapes
how I see the world.